Lisa Kelly Zuba
Author of Get Major Gifts
"Raise More Money For Your Nonprofit Even If You’re Afraid To Ask"
Hi, I'm Lisa Kelly Zuba. It's great to see you!
Get Major Gifts helps people working in the nonprofit sector -- especially those working in development or fundraising -- do their job better.
It’s a great book for development directors, executive directors, major gift officers, and even board members.
I wrote about raising major gifts because many people are afraid to do it, haven’t received any training about how to do it, or want to learn more about it. Don’t you want to be the best fundraiser you can be?
As you’ll see when you read the book, I don’t look at development simply as raising money. I view major gift fundraising as asking for help. And most people want to help. That is -- if you approach the right people in the right way.
I know it can be scary. That’s why the first few chapters are about facing your fears and getting beyond them. There are even exercises to practice what you learn.
Raising funds for nonprofit organizations is vitally important. You’ll meet some of the most incredible people. Ever. It’s all about relationships.
P.S. I’m launching an online companion course soon! Make sure you sign up for the course today!
Discover The bookS
what people say
Lisa Kelly Zuba draws in the reader right away with her engaging writing style, sharing an early experience with a donor prospect as the starting point to a book full of sound advice that draws upon her own rich and diverse fundraising background. New and seasoned fundraisers will find the strategies presented here extremely useful and relevant to the current non-profit landscape. I recommend this book for any development office hoping to cultivate high-levels of support for their institution.
I liked everything about - it was simple, concise and had great, relevant-to-today information. BUY THIS BOOK!
This short book by an expert in nonprofit development should be read and studied by anyone involved in nonprofit fundraising.
As a McKinsey consultant on a pro bono study for an art museum, I learned firsthand of the pitfalls of fundraising for nonprofits. During this study I interviewed third party fundraisers, who provided useful insights into how to avoid these pitfalls. But these fundraisers charge their nonprofit clients hefty fees.
Now, in "Get Major Gifts," Lisa Kelly Zuba has pulled together these and many more insights in an accessible and practical book. This book not only helps avoid the pitfalls of fundraising but also makes the process more enjoyable. Both development staff and senior nonprofit managers will benefit from reading "Get Major Gifts."
And Ms. Zuba’s chapter on overcoming fears should also be read and studied by anyone who ever has to “ask for the order.” And that includes just about all of us!
Lisa Kelly has distilled her vast experience in fundraising into a slim book that can benefit novices and industry experts alike. Lisa takes the complex and nebulous challenges that can stifle fundraising professionals and addresses them in simple, down-to-earth terms that illustrate the keys to success. She includes not just technical advice on how to identify potential donors and ask for gifts but offers practical tips on how to overcome the fears and self-doubts that can inhibit the success of even industry experts. Lisa has decades of experience in the field, with proven success obtaining 7-figure gifts, and this book will help not just individual fundraisers, but entire organizations for which major gifts are a critical source of life.
If talking about money is one of your fears, then change your thoughts and language.
When you're prepping for your meeting, replace the word money with the gift. In fact, your donor is making a gift. It just so happens to be with money. You don't need to talk about money.
If talking about money is one of your fears, then change your thoughts and language. When you're prepping for your meeting, replace the word money with the gift. In fact, your donor is making a gift. It just so happens to be with money. You don't need to talk about money.
Get Major Gifts is Available on Kindle or in Paperback. Buy Your Copy Today!
Choose your favorite bookseller and pick up your copy today...
Top 10 Best Seller in Non-Profit Books
One writer in particular stood out from the finalists, with a character-driven story that we just couldn't put down until we'd turned the last page. We can't wait to see what's next from Lisa Zuba!
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